What a Hundred Million Calls to 311 Reveal About New York

The 311 system has proved useful not just at detecting reliable patterns but also at providing insights when the normal patterns are disrupted. Clusters of calls about food-borne illness or sanitary problems from the same restaurant now trigger a rapid response from the city’s health department. And during emergencies, callers help provide real-time insight into what’s really happening. “When [New York Yankees pitcher] Cory Lidle crashed his plane into a building on the Upper East Side, we had a bulletin on all of our screens in less than an hour explaining that it was not an act of terrorism,” Morrisroe says. After US Airways flight 1549 crash-landed in the Hudson in 2009, a few callers dialed 311 asking what they should do with hand luggage they’d retrieved from the river. “We have lots of protocols and systems in place for emergencies like plane crashes,” Morrisroe explains, “but we’d never thought about floating luggage.” This is the beauty of 311. It thrives on the quotidian and predictable—the school-closing queries and pothole complaints—but it also plays well with black swans.

by Wired (http://www.wired.com/magazine/2010/11/ff_311_new_york/all/1)