Tuesday, June 28, 2011

Google's War On Nonsense

Content farms, which have flourished on the Web in the past 18 months, are massive news sites that use headlines, keywords and other tricks to lure Web-users into looking at ads. These sites confound and embarrass Google by gaming its ranking system. As a business proposition, they once seemed exciting. Last year, The Economist admiringly described Associated Content and Demand Media as cleverly cynical operations that “aim to produce content at a price so low that even meager advertising revenue can support it.”

by Virginia Heffernan, The New York Times (http://opinionator.blogs.nytimes.com/2011/06/26/googles-war-on-nonsense/)

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