Wednesday, February 08, 2012

This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories

I recently interviewed the founder of a new production company that specializes in video storytelling for small brands, rather than traditional advertising. Coudal Partners has been making these kinds of films to promote its own in-house brands for a while now, and their slam-dunk effectiveness is heartbreakingly apparent in their latest piece, Red Blooded.
by John Pavlos (

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