Ben's Book Blog: Gut Feelings by Gerd Gigerenzer and other books
Powell's Books Ink Q&A with Gerd Gigerenzer
An ad for a computer game featuring U.S. covert operations in the Pacific theater in 1942 once caught my eye. It showed a picture of two marines on a road, facing a misty landscape with trees, bushes, and a wooden bridge accross a road. Four locations were marked, and the question was asked: "What is the enemy hiding behind?" Having carefully inspected all the locations, I suddenly noticed the solution printed upside down beneath the picture: "You took too long to answer. You're dead."
Gigerenzer, Gerd; Gut Feelings: The Intelligence Of The Unconscious
Edge's The Third Culture: Smart Heuristics by Gerd Gigerenzer (March 31, 2003)
Monday, October 13, 2008
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Loss Aversion
Failure By Design
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