This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories

I recently interviewed the founder of a new production company that specializes in video storytelling for small brands, rather than traditional advertising. Coudal Partners has been making these kinds of films to promote its own in-house brands for a while now, and their slam-dunk effectiveness is heartbreakingly apparent in their latest piece, Red Blooded.

by John Pavlos (http://www.fastcodesign.com/1668960/this-is-how-you-sell-products-now-low-budget-heartbreaking-stories)